Taboola Advertising Policy

Last Updated: 1 January 2026

1. Introduction

Eerase Limited uses Taboola, a content discovery and native advertising platform, to display sponsored content and recommendations on our website and to promote our content on third-party websites.

2. What is Taboola

Taboola is a content recommendation engine that suggests articles, videos, and sponsored content based on your browsing behaviour and interests. These recommendations appear in widgets typically labelled "Recommended for You", "You May Like", or similar phrases.

3. How Taboola Works

Taboola uses cookies and similar technologies to:

  • Track your browsing activity across websites
  • Analyse content you engage with
  • Build interest profiles for personalised recommendations
  • Measure advertising effectiveness
  • Prevent fraud and ensure ad quality

4. Data Collection

When you interact with Taboola content, the following information may be collected:

  • IP address and device identifiers
  • Browser type and operating system
  • Pages visited and content viewed
  • Time spent on pages
  • Clicks on recommended content
  • Referral URLs

Taboola does not collect personally identifiable information such as your name, email address, or phone number through its recommendation widgets.

5. Sponsored Content Disclosure

Content promoted through Taboola is clearly labelled as "Sponsored", "Promoted", or "Advertisement". This ensures transparency and helps you distinguish between editorial content and paid promotions.

6. Our Use of Taboola

Eerase uses Taboola for two purposes:

6.1 On Our Website

We display Taboola recommendation widgets to provide you with relevant content from across the web, including articles about home appliances, maintenance tips, and related topics.

6.2 On Third-Party Websites

We use Taboola to promote our blog articles, product reviews, and testing reports on other websites. This helps us reach readers interested in premium home appliances.

7. Your Privacy Choices

7.1 Opt-Out of Taboola

You can opt out of Taboola's personalised recommendations:

  • Visit Taboola's opt-out page: www.taboola.com/privacy-policy
  • Click "Opt Out of Interest-Based Advertising"
  • This will prevent Taboola from using your data for personalised content

7.2 Browser Settings

You can also control Taboola through your browser:

  • Block third-party cookies in your browser settings
  • Use private/incognito browsing mode
  • Install browser extensions that block tracking

7.3 Industry Opt-Out Tools

Use industry-wide opt-out tools:

8. Data Retention

Taboola retains data for the following periods:

  • Cookie data: Up to 12 months
  • Aggregated analytics: Indefinitely (anonymised)
  • Opt-out preferences: Indefinitely

9. Third-Party Content

Taboola recommendations may link to third-party websites. We are not responsible for:

  • Content accuracy on external sites
  • Privacy practices of third-party publishers
  • Products or services advertised by third parties

We recommend reviewing the privacy policies of any websites you visit through Taboola recommendations.

10. Advertising Standards

All Taboola advertising on our site complies with:

  • UK Advertising Standards Authority (ASA) guidelines
  • Committee of Advertising Practice (CAP) Code
  • Consumer Protection from Unfair Trading Regulations 2008
  • Taboola's own content policies

11. Reporting Inappropriate Content

If you encounter inappropriate or misleading content in Taboola recommendations:

12. Children's Privacy

Taboola services are not directed to children under 16. We do not knowingly collect data from children through Taboola widgets.

13. International Data Transfers

Taboola is a global service. Your data may be transferred to and processed in countries outside the UK and EEA, including the United States. Taboola uses Standard Contractual Clauses and other safeguards to protect your data.

14. Changes to This Policy

We may update this policy to reflect changes in Taboola's services or legal requirements. Check this page periodically for updates.

15. More Information

For detailed information about Taboola's data practices:

16. Contact Us

For questions about our use of Taboola:
Eerase Limited
47 Kensington High Street
London W8 5ED
United Kingdom
Email: [email protected]
Tel: +44 20 7946 8273