Privacy Policy

Last Updated: 1 January 2026

1. Introduction

Eerase Limited ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website eerase.com and make purchases from us.

We are registered with the Information Commissioner's Office (ICO) under registration number ZA847362.

2. Information We Collect

2.1 Personal Information

We collect information that you provide directly to us, including:

  • Name and contact details (email address, phone number, postal address)
  • Payment information (processed securely through Stripe)
  • Order history and preferences
  • Account credentials if you create an account
  • Communications with our customer service team

2.2 Automatically Collected Information

When you visit our website, we automatically collect:

  • IP address and browser type
  • Device information and operating system
  • Pages visited and time spent on pages
  • Referring website addresses
  • Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect to:

  • Process and fulfil your orders
  • Communicate with you about your orders and enquiries
  • Provide customer support
  • Send marketing communications (with your consent)
  • Improve our website and services
  • Detect and prevent fraud
  • Comply with legal obligations

4. Legal Basis for Processing (GDPR)

Under the UK GDPR, we process your personal data on the following legal bases:

  • Contract Performance: Processing necessary to fulfil our contract with you (order processing and delivery)
  • Legitimate Interests: Improving our services, fraud prevention, and website analytics
  • Consent: Marketing communications and non-essential cookies
  • Legal Obligation: Compliance with tax, accounting, and consumer protection laws

5. Data Sharing and Disclosure

We may share your information with:

  • Service Providers: Payment processors (Stripe), delivery companies, email service providers
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In connection with a merger, sale, or acquisition

We do not sell your personal information to third parties.

6. Data Retention

We retain your personal data for as long as necessary to:

  • Fulfil the purposes outlined in this policy
  • Comply with legal obligations (e.g., tax records for 6 years)
  • Resolve disputes and enforce agreements

Marketing data is retained until you withdraw consent or for 3 years of inactivity.

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

  • Right of Access: Request a copy of your personal data
  • Right to Rectification: Correct inaccurate or incomplete data
  • Right to Erasure: Request deletion of your data (subject to legal obligations)
  • Right to Restriction: Limit how we use your data
  • Right to Data Portability: Receive your data in a structured format
  • Right to Object: Object to processing based on legitimate interests
  • Right to Withdraw Consent: Withdraw consent for marketing or cookies

To exercise these rights, contact us at [email protected] or +44 20 7946 8273.

8. Cookies

We use cookies to enhance your browsing experience. For detailed information, please see our Cookie Policy.

9. Data Security

We implement appropriate technical and organisational measures to protect your data, including:

  • SSL/TLS encryption for data transmission
  • Secure payment processing through PCI-DSS compliant providers
  • Regular security audits and updates
  • Access controls and staff training

10. International Data Transfers

Your data is primarily stored and processed within the UK and EEA. If we transfer data outside these regions, we ensure adequate safeguards are in place, such as Standard Contractual Clauses.

11. Children's Privacy

Our services are not directed to individuals under 16. We do not knowingly collect personal information from children.

12. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last Updated" date.

13. Contact Us

For questions about this Privacy Policy or to exercise your rights, contact:

Data Protection Officer
Eerase Limited
47 Kensington High Street
London W8 5ED
United Kingdom
Email: [email protected]
Tel: +44 20 7946 8273

14. Complaints

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow, Cheshire SK9 5AF
Tel: 0303 123 1113
Website: www.ico.org.uk